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We share the opinion of experts and enthusiasts around the globe: The upcoming year will be a breakthrough for augmented reality. After much hype in the tech-sphere during 2009 – with raising AR-related articles on Google search from 1 Mil. to more than 3.6 Mil. in one year – the technology will finally fulfill its promises*.
We look forward to more creative games, effective and innovative industrial scenarios and cutting-edge mobile applications in the markets of retail, advertising, research, and industries, just to name a few. We would love to further develop the augmented world together with you!
Yours sincerely,
Thomas Alt, CEO metaio
* Top Ten Disruptive Technologies |
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metaio is committed to research work and along with our engagement in various German and EU research projects, we have a proposal to the research community. As “template based tracking lacks benchmark data sets allowing a fair comparison between state-of-the-art algorithms” (according to the associated ISMAR 2009 paper) we have designed an evaluation scheme for object detection and inter-frame tracking algorithms and used the image sequences to apply this scheme to several state-of-the-art algorithms. The image sequences are freely available for testing, submitting and evaluating new template-based tracking algorithms. Now researchers can benchmark and objectively quantify their tracking results and share or compare these with others in the AR research community. For further information please refer to this website |
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Universal Orlando Resort and USA Today partner with metaio to feature the first-ever augmented reality map of the world’s most anticipated theme park experience: “The Wizarding World of Harry Potter”. With just a computer, webcam and the newspaper, you can experience the magnificently themed park come to life in front of you! Visit the website and experience it yourself! |
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Utilizing metaio´s latest technologies our US partner agency, Vladimir Jones, has created an interactive installation for Xcel Energy, a leading provider for electricity and natural gas in the US. The fans in the Xcel Energy Center, home of the Minnesota Wild in Minneapolis, had the opportunity to feel and act like a player with an augmented 3D-hockey helmet on their head. A video of the application can be found here. |
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By order of the agency Neue Digitale / Razorfish, an augmented reality trade fair concept was developed. The aim of the "Follow Me Car" interactive experience for SEAT Germany at the International Motor Show (IAA) 2009 in Frankfurt was to generate awareness and increase membership for the existing Club SEAT as well as entertain users. For a complete documentation and conclusion, please refer to this case study. |
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The Ford Werke GmbH relies on Unifeye | Prototyping from metaio. At their Merkenich Engineering facility the engineers will use the augmented reality system from metaio to accelerate their workflow in prototype design. More information can be found here. |
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As the AR industry grows - so does metaio, which is why we are searching for people to fill positions in almost all departments within the company. We are looking forward to getting in touch with you. |
